Project Outline

To create a pilot project to design, produce and market a series of unique, quality, painted designs by artist, Ingrid Lee with company Needlework Deluxe and InfoCard Ltd in St Petersburg, Russian Federation.

Timeframe 2012- 2014.

Private funding.

This product will be branded under the concept of Needlework Deluxe Artist Series with Ingrid Lee. The first series of designs are painted in a watercolour style as completed decorative studies (not realistic) which reflect vintage style cards and interior decorations of the late 19th and early 20th Century, but in a modern styling to reflect today homes and modern lifestyles.

Role of Ingrid Lee Enterprises in this project to create a pilot marketing strategy for international sales:

- Create, develop and manage a pilot product, concept and marketing strategy for the project of fabric prints.

- Design 14 images for printing.

- Promote sales to prospects online, for example pinterest.

- Design and Develop Online marketing products, concept and strategy for a 6 month pilots case study.

- Create and promote product and content articles to international magazines and webinars.

- Create product sheet, design packaging and branding and wholesale/retail catalogue.

- Create promotional videos and masterclass series for print publications.



Read the blog post about this event.

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